Here you will find a collection of downloads mentioned on the book, The Art of the Video Case Statement.  These include helpful lists, questionaires, graphics, and other helpful items to save you time during the creation of your video case statement.  Click on the PDF icon for the form you with to download.

Use this handy graphic to stay on track

with your editing and storytelling and create the best video case statement possible.

Video Case Statement

Post this graphic near your workstation

to remind you how the flow of information should evolve in a video case statement.

Heart-Mind Resonance

For those not familiar with 3-point lighting, use this graphic on the set as a reminder of how best to light your subjects.

3-Point Lighting
5 Stages of Donor Development

There are 5 stages of donor development, each stage of which must be completed in order to lead them to becoming a big friendly giant!  Use this system to know where you are in the development of any donor.

Production Order of Events

This is the organization's cheat sheet to follow throughout the production process to ensure important steps don't fall through the cracks.  It is in check-box fashion to make it easy to keep track of where you are in the process.

Story Planning Questionaire

Provides essential questions you need to answer in order to find your story.  Who is your audience?  What are your key messages?  Where do we shoot?  Fill in the spaces provided with your answers.

Interview Guidelines Sheet

This contains two pages, one for the interviewer and one for the interviewee.  These provide information on what to expect from the upcoming interview and important techniques for the interviewer.  Provide these in advance of an interview.

Editor Cheat Sheet
Video Case Statement Scheduler

This Excel document allows you to schedule your shoot times, locations, interviews and compile contact information and release form compliance.  Use after your Story Planning Questionnaire is complete.

Provide this at-a-glance tool to your producer or whoever will be editing your video case statement.  It provides the 4 act structure with VBB's, the heart-mind resonance, length, key messages and a reminder of what to include on the data disc.

Donor Response Form

For use directly after showing the video case statement to a prospective donor when using the Adviser Approach.  It lists several questions to help discover where the donor thought the video was strong or weak and gets the post video conversation started.

Speakers Bureau Viewer Response Form

This is a handout for use with a speakers bureau.  Have each attendee fill one out after the presentation and leave it with the presenter.

Story Planning Questionaire

Provides essential questions you need to answer in order to find your story.  Who is your audience?  What are your key messages?  Where do we shoot?  Fill in the spaces provided with your answers.